- June 22, 2022
Emmanuele "EM314" Macaluso on Radio Veronica One
Next monday June 27th,
Emmanuele "EM314" Macaluso will be on air on Radio
Veronica One for an interview. During the interview,
the greenest and most sustainable athlete in Italy will
talk about sport, MTB, environment and
- April 26, 2022
Emmanuele "EM314" Macaluso relates the EM314 case history in
Double academic appointment to exhibit the case
history "EM314 - The greenest and most sustainable
athlete in Italy".
On May 5th, Emmanuele Macaluso will illustrate the
marketing, reputation and CSR activities
at the LUMSA University of Rome during a
lecture of the Reputation Management course held by
Prof. Luca Poma.
On May 26, he will be hosted by the University of Valle
d'Aosta (Université de la Vallée d'Aoste)
in a lecture open to the public invited by Prof. Luisa
The activities that have led EM314 to become a
university case study in various universities continue
under the supervision and patronage of The Manifesto for
Ethical Marketing (also known as Ethical Marketing
Manifesto) and its Scientific Ethics Committee.
- April 23, 2022
Emmanuele "EM314" Macaluso supports the United Nations’
Emmanuele Macaluso (aka EM314) supports the
World Earth Day announced by the United Nations
through a press and social media campaign.
An appointment particularly awaited by "The
greenest and most sustainable athlete in Italy", to
raise public awareness of the dangers and
opportunities of a sustainable (environmental
and social) approach towards our planet.
The campaign's claim (in Italian and English) is: «Earth
is the only trail we have. Take care of it!».
Watch the post on the EM314 social channels.
- March 15, 2022
Emmanuele "EM314" Macaluso against greenwashing
What EM314 has published on its official social
channels (Facebook, Instagram, Twitter
and Linkedin) against greenwashing today is a
clear and unrepeatable stance.
An official statement made after the athlete has been warned of
improper communication practices by self-styled athletes
who use "care for the environment" as a mere
action of personal branding and marketing
Care for the environment that would not have led to the
implementation of statements sent to the press or published
on social channels by the subjects and that distances
itself from the related communication campaigns.
Emmanuele Macaluso, who is also an expert in the
first hour of marketing (author in 2011 of The Manifesto
of Ethical Marketing) and CSR (Corporate Social
Responsibility) following reports and checks, has
actually seen "important greenwashing actions"
implemented to give the protagonists a "painted green".
EM314 therefore wanted to mark the distance and the
difference from this kind of behavior and his vision
of social and enviromental sustainability.
- March 03, 2022
"Dare il Meglio di sé", reflections of an athlete and sports
manager in relation to the document of the Dicastery for the
Laity, Family and Life
Emmanuele Macaluso, marketing expert (author of
The Ethical Marketing Manifesto) and "the greenest
and most sustainable athlete in Italy", recently
published a short essay on the "Academia" portal.
The essay seeks to collect some reflections - from the
perspective of an athlete and a sports manager
- in relation to "Dare il Meglio di sé", the Document on the
christian perspective of sport and the human person
of the Dicastery for the Laity, the Family and Life.
Far from wanting to give answers or judgments, the essay
wants to provide some starting points for comparison
starting from some reflections based on the current sporting
scenario, viewed from the simple perspective of an athlete
who is also a manager in the field of sport. The publication
is having great resonance in the national press right now.
The essay can be downloaded for free
- January 12, 2022
EM314 "The greenest and most sustainable Athlete in Italy"
publishes the Social and Mission Report 2021
The second EM314 Social and Mission Report (Sustainability
Report) for the year 2021 has been published on the
athlete's official website.
Written by Emmanuele Macaluso himself, it's a CSR
(Corporate Social Responsibility) document that makes
EM314 an excellence in the Italian sports scene.
EM314 indeed, is the only single athlete who draws up and
publishes the sustainability in Italy. A record out the
trails that in 2021 highlighted him in the eyes of the
press which indicated him as the greenest and most
sustainable athlete in Italy. A recognition that
continues with increasing conviction.
It's possible to download for free the EM314 - 2021
Social and Mission Report
- November 3, 2021
170.000 views in the first weekend for "Road to Tampere" on
the Michelin Facebook page
On November 19th, Michelin Italia published on its
official Facebook page a version specially modified by
the director Costantino Meloni of "Road To Tampere",
the video through which EM314 launches its challenge
to the European Masters Games in Tampere 2023.
The video has totaled over 170.000 views in the first
weekend. You can see the post/video
- November 4, 2021
EM314 on national TV
Emmanuele "EM314" Macaluso participated in the TV
program "I soliti ignoti", hosted by Amadeus
and broadcast on Rai Uno (first channel of
National Italian TV) yesterday November 3th. RAI
press office in collaboration with Auditel
released the official viewing report for the episode:
4 million 746 thousand viewers for a 19,5% share. The
episode is available on RaiPlay.
- October 7, 2021
EM314 launches the challenge at the European Masters Games
with the video "Road To Tampere"
The video that Emmanuele Macaluso (aka
EM314) has chosen as a communication vehicle to
formalize his European sporting challenge is signed by the
Turin filmmaker Costantino Meloni.
"Road To Tampere" is the title of the video of about
two minutes through which EM314 announces its participation
to the European Masters Games of Tampere (Finland)
Watch the video
- September 30, 2021
EM314 case history at the 24 Ore Business School
Emmanuele Macaluso was a guest of the 24 Ore
Business School to illustrate the sports marketing
and Reputation Management project EM314. The
case history was included in the Business School's
Master in Sport Management by Prof. Romano Ugolini.
- September 23, 2021
EM314 will race at the Gimondi Bike International
Emmanuele "EM314" Macaluso has made
official his participation in the Gimondi BIke
Internazionale (XCM) through his press office and
official social channels. The cross country marathon
(XCM) race will be held in Iseo (BS) on
53,5 km for an altitude difference of 1,100 meters.
That of Iseo should be the last race of the 2021 season, in
view of the individual winter preparation that in 2022 will
lead EM314 to compete in a more important way in the
olympic cross country (XCO) to prepare him for
the event of the European Masters Games in
Tampere (Finland) 2023.
- August 4, 2021
The EM314's preparation continues for the next race on the
road to Tampere 2023
After making his debut at the "Assietta"
last July 4th, Emmanuele "EM314" Macaluso
continues his preparation in view of the next race.
On September 26th he will participate at the Gimondi Bike
International (53.5 km-1100 mt D +).
Another step on the road that will lead him to represent
Italy at the olympic cross country event (XCO) at
the European Masters Games in Tampere 2023.
- June 28, 2021
EM314’s run to the European Masters Games in Tampere starts
Next 4th July, Emmanuele Macaluso (aka
“EM314”) will make his MTB debut.
The race chosen for the sporting debut is the Assietta
Bike, with departure and arrival from Sestriere
A 58 km XC race with a positive elevation gain of 1,750
meters, which reaches its peak on the top of Colle
The sporting debut marks the starting point
for EM314's run-up to the European Masters Games in Tampere
- June 18, 2021
The greenest athlete in Italy protagonist of a commercial
for "Free To X"
Emmanuele Macaluso has
been chosen in the past weeks as the protagonist of a
commercial that the sustainable company Free To X,
uploaded today on its Youtube channel. The video
entitled "Emmanuele Macaluso the most sustainable athlete
in Italy" is available
- June 1, 2021
EM314 - the greenest athlete in Italy - becomes an university
and literary case history
The EM314 sports marketing project was included as a
case history in the university book "Reputation
Management explained simply" written jointly by
Prof. Luca Poma and Dr. Giorgia Grandoni of
the LUMSA University of Rome.
In the book, EM314 is mentioned in a dedicated chapter for
the publication of the Social Report that led the
athlete to be recognized by the press as "the
greenest and most sustainable athlete in Italy".
- May 10, 2021
EM314 talks at an event organized by Legambiente and
Thursday 13 May at about 12.00, Emmanuele Macaluso
will talk about the EM314 project during an event
organized by Legambiente and Ecoevents
entitled "Sport and sustainability a winning
An obligatory event for "The greenest athlete in Italy".
With Emmanuele Macaluso other protagonists of the sport,
among them: Javier Zanetti, Federica Brignone
and other eminent representatives (among others) of FIGC,
LegaPro, Juventus FC, Bologna FC and
From 10 am, the event will be live on the facebook
pages Ecoevents, Legambiente Onlus, Festambiente Legambiente,
La nuova ecologia, and on their respective websites.
- April 23, 2021
EM314 debuts. The run to the European Master Games in
Tampere 2023 begins
Through a press release and a post on his official
channels, Emmanuele Macaluso (aka as "EM314"),
announced his sporting debut in June 2021 in Val d'Aosta.
With the debut begins the sporting path that will lead EM314
to represent Italy at the European Masters Games
of Tampere 2023 in Finland.
You can read the press release
- February 20, 2021
Emmanuele "EM314" Macaluso is the greenest athlete in
With the publication of
the social and mission report, many newspapers
have indicated Emmanuele Macaluso (aka EM314)
as the "greenest athlete in Italy". This investiture
stems from the fact that EM314 is the first athlete in
the history of Italian sport to have published
this CSR document. It's possible to read the
articles mentioned in this news in the "press" section
of this site.
- February 5, 2021
EM314 will race with Rodman Azimut Squadra Corse
Through a post on his
official social channels (Instagram + Facebook
+ Twitter + Linkedin), Emmanuele
Macaluso - aka EM314 - has made official his
choice for the team that will see him debut in MTB
in 2021. The athlete has in fact posted a
picture while he's wearing the official uniform of the
Rodman Azimut Squadra Corse.
- January 14, 2021
EM314 publishes the 2020 Social Report
On 14 January 2021 the 2020 Social Report of
EM314 was published in the specific section of the
The social report is a formal document and is an
activity that falls under CSR (Corporate
Although it is not a marketing project linked to a
professional team, but to a single athlete, we have
decided to produce and publish it. This transparency
action is carried out for the first time in the
history of Italian sport and testifies to
Emmanuele's great sensitivity for social and
environmental issues. The report is drawn up under the
supervision of the Scientific Ethics Committee of
the Ethical Marketing Manifesto.
- September 10, 2020
to the Sport Manifesto
"EM314" has also joined the Manifesto dello Sport,
the document that is receiving thousands of adhesions from
EM314 wanted to firmly subscribe to the
Manifesto, which emphasizes not only the values of sport,
but also the needs and social consequences of a movement
that affects not only professionals, but all citizens.
Needs made even more evident in this period due to the
Covid-19 health emergency.
The press release (only in Italian) is
- September 10, 2020
national sports press talks about EM314
The interview that Emmanuele Macaluso gave to the
journalist Emiliano Savini to talk about EM314
has been published in the main national sports newspapers.
The video of the interview was published in La Gazzetta
dello Sport, Il Corriere dello Sport,
Tuttosport and Yahoo Sport. It's possible to see
the interview at the link
- May 29, 2020
and Cosmos Media Italia confirm the media partnership
EM314 and the COSMOS MEDIA ITALIA press office
have formalized the extension of the media partnership
agreement. In the first 6 months of collaboration, which
began last October with the birth of the EM314 project, the
partnership led to the publication of 166 press articles in
52 newspapers. Full press review available
- May 14, 2020
Emmanuele Macaluso publishes a memorandum with the
remodeling of the EM314 strategy
A month after the announcement of the postponement of the
sporting debut, and consequently of the EM314
project, Emmanuele Macaluso has published a
memorandum in which he explains the remodeling of the
strategy of the sports marketing project that sees
him as the protagonist.
The document can be downloaded for free and, in the
intentions of its author, it wants to become a case
history made available to athletes and sports managers
to give some ideas in the management of the crisis scenario
that accompanies the Covid-19 health emergency. The
memorandum, entitled: "Project EM314 - Remodeling of the
marketing strategy after the postponement of the sporting
debut for the Covid-19 emergency" - in Italian - is a
joint CSR action Emmanuele Macaluso /
Factory Performance and can be downloaded
- May 7, 2020
lands on Linkedin
A company page dedicated to EM314 has been activated
on Linkedin. The page represents another channel
through which the project comes into contact with
professionals and fans. Follow the official Linkedin page of
- May 4, 2020
Emmanuele "EM314" Macaluso returns to training outdoors
Following the provisions of the President of the Council
of Ministers which initiates the so-called "phase 2" of
the Covid-19 emergency, Emmanuele Macaluso
returns to training outdoors. The DPCM (Prime Minister's
Decree) issued by Giuseppe Conte provides for the
possibility of individual physical activity. Starting from
May 4, 2020, after 59 days, EM314 will finally be
able to go outdoors to train.
- April 14, 2020
Emmanuele “EM314” Macaluso's return to the races postponed
The cancellation of a large part of the competitive calendar
and the long period of limitations dictated by the
provisions related to Covid-19, led Emmanuele
Macaluso and his staff to reshape the return of "EM314"
to competitive activity.
“We took this decision with great serenity. Sport is
often imbued with an epic that transforms athletes into
gladiators. In this period, the choice of a low profile,
respectful towards those who are facing real tragedies,
seemed right to us - This is the official statement of
Factory Performance, the association that manages the
interests of EM314, which continues - Emmanuele is in
health and is serene. He is, as far as possible, continuing
his athletic training at his home and has evaluated together
with the technical staff the advisability of postponing the
return. Unfortunately, the cancellation of outdoor training
activities came at a delicate moment in his preparation;
then the uncertainty of the schedule of the races did the
rest. Emmanuele, and all the people involved in the sporting
project, huddle with respectful affection towards those who
in this period are facing situations in front of which, the
delay in returning to competitive activity, is of little
Further information will be made public through official
channels and the press when the legislative conditions
useful for planning all sports, medical, technical and
strategic activities of EM314 are in place.
- March 18, 2020
Emmanuele Macaluso “EM314” opens his official Facebook page
The official page of EM314 has been put online in the
past few hours. In addition to the official page of
Emmanuele Macaluso, which now has almost 3,000 fans,
Factory Performance, the association that manages image
interests and marketing and communication activities, has
published a specific fanpage dedicated to the sports
activity of the Turin athlete .
Become a fan of EM314 on Facebook here
- March 9, 2020
Emmanuele Macaluso "EM314" adapts to the DL of the Prime
Minister in relation to Covid-19
A few hours after the autonomous decision to suspend outdoor
training activities (as a precaution), the President of
the Council of Ministers Giuseppe Conte signed a Law
Decree with restrictions on activities for the Italian
population. In the last few hours, with the increase in the
number of infections due to Covid-19 and the pressure
on the National Health System, although there is no
specific ban on the activity of athletes who train
individually, Emmanuele has decided to continue
training at your home. Among the reasons for the choice, the
will, in the event of a fall or investment, not to put
further pressure on the NHS in such a complex moment
for healthcare personnel. The preparation will focus on
athletic preparation, muscle strengthening and we will try
to maintain (despite the reduced range of motion) to
continue improving the weight-power ratio of the athlete.
- March 8, 2020
Emmanuele Macaluso “EM314” suspends all outdoor activities
Emmanuele Macaluso, after a conversation with his
staff, decided to suspend all his outdoor training
activities. The decision was made following the increasingly
alarming news related to Covid-19. In the last few
hours, information has emerged - sometimes even conflicting
- through the media, and in the absence of scientific
evidence, it was decided to protect the athlete's health.
EM314 will continue athletic training at his home.
- January 15, 2020
Emmanuele Macaluso “EM314” global Ambassador of MISSION DARK
Emmanuele Macaluso has chosen the social activity
that he will support during his sporting activity.
MISSION DARK SKY is a global awareness campaign about
light pollution and its effects on human health and the
environment. An issue that will always have a greater
environmental impact in the future. Support for a social
campaign represents to all effects an action of CSR (Corporate
Social Responsability) of the EM314 project,
and demonstrates the attention and sensitivity of Emmanuele
and all the staff towards environment and social
- December 15, 2019
Emmanuele Macaluso continues his preparation
Even during the winter period Emmanuele Macaluso's
training continues in preparation of his return to
competitive activity. Despite the cold and bad weather that
are hitting Piedmont, EM314 continues its
approach to the professional world of MTB. We invite
you to read the article that EM314 wrote on our blog, in
which he tells us the reasons for his return to the sport
that counts and how this phase of work is structured. The
article is available
- October 30, 2019
Emmanuele Macaluso presents his sports project EM314
The official logo of the EM314 sports project was
presented during a press conference.
In recent weeks, Emmanuele Macaluso, who in addition
to being a marketing expert and science
communicator, is a former professional athlete,
has announced his return to competitive activity in the
world of cycling and mountain biking (MTB).
This activity will be supported by an integrated marketing
project that will oversee Macaluso's image rights and
specific CSR. A marketing project called EM314. Find
out more here
- October 3, 2019
Emmanuele Macaluso formalizes his return to competitive
The Turin champion Emmanuele Macaluso, announces his
return to competitive activity in a post, this time in
mountain biking. With a long post on his official
facebook page and simultaneously on his instagram
profile, Macaluso announced his return, accompanying the
announcement with a photo taken in a well-known Turin
bike and motorcycle dealer, in which he is portrayed with
the bike he will accompany him in this new sporting
Macaluso's statement follows:
“My return to sport represents an important moment
for me and will be supported by a professional marketing
project, which we will present in the coming weeks. I am
evaluating some options regarding the sponsorships
and partnerships that will accompany me in this new
adventure. From an athletic point of view, I have a lot to
do. 10 years of inactivity is a long time. I'm working on my
power-to-weight ratio and will need a few months to prepare
and achieve my athletic goals. Add to this the driving
technique. In the meantime I will be followed by
professionals and my staff will allow me to share this
experience with people who want to follow it. I am excited
at the idea of competing again even if in a different
discipline from the one that saw me win so much. I'll try to
have fun, put on a show and do well. Meanwhile, now I focus
on the athletic plan and we are working on the launch of the
project. You will know more in the coming weeks ”.
- September 6, 2019
Former professional athlete Emmanuele Macaluso could return
to sports with a new project
Rumors relating to Emmanuele Macaluso's return to
competitive activity continue to chase each other.
Former professional athlete in the javelin throw
between the 90s and the first decade of 2000, winner of many
national and international titles and meetings, Emmanuele
Macaluso - who is currently one of the most influential
Italian communicators - posted on his official
Instagram account a post that has sparked the curiosity
of fans and journalists. Below is the link of the post
The rumors of a possible return to sport by Macaluso have
also affected sports and generalist newspapers. The complete
press review is available in the appropriate section of this