> September 23, 2021

EM314 will race at the Gimondi Bike International

Emmanuele "EM314" Macaluso has made official his participation in the Gimondi BIke Internazionale (XCM) through his press office and official social channels. The cross country marathon (XCM) race will be held in Iseo (BS) on September 26th. 53,5 km for an altitude difference of 1,100 meters.

That of Iseo should be the last race of the 2021 season, in view of the individual winter preparation that in 2022 will lead EM314 to compete in a more important way in the olympic cross country (XCO) to prepare him for the event of the European Masters Games in Tampere (Finland) 2023.


> August 4, 2021

The EM314's preparation continues for the next race on the road to Tampere 2023

After making his debut at the "Assietta" last July 4th, Emmanuele "EM314" Macaluso continues his preparation in view of the next race.

On September 26th he will participate at the Gimondi Bike International (53.5 km-1100 mt D +).

Another step on the road that will lead him to represent Italy at the olympic cross country event (XCO) at the European Masters Games in Tampere 2023.


> June 28, 2021

EM314’s run to the European Masters Games in Tampere starts from Sestriere

Next 4th July, Emmanuele Macaluso (aka “EM314”) will make his MTB debut. The race chosen for the sporting debut is the Assietta Bike, with departure and arrival from Sestriere (To). A 58 km XC race with a positive elevation gain of 1,750 meters, which reaches its peak on the top of Colle dell’Assietta. The sporting debut marks the starting point for EM314's run-up to the European Masters Games in Tampere 2023.


> June 18, 2021

The greenest athlete in Italy protagonist of a commercial for "Free To X"

Emmanuele Macaluso has been chosen in the past weeks as the protagonist of a commercial that the sustainable company Free To X, uploaded today on its Youtube channel. The video entitled "Emmanuele Macaluso the most sustainable athlete in Italy" is available here >>>


> June 1, 2021

EM314 - the greenest athlete in Italy - becomes an university and literary case history

The EM314 sports marketing project was included as a case history in the university book "Reputation Management explained simply" written jointly by Prof. Luca Poma and Dr. Giorgia Grandoni of the LUMSA University of Rome. In the book, EM314 is mentioned in a dedicated chapter for the publication of the Social Report that led the athlete to be recognized by the press as "the greenest and most sustainable athlete in Italy".


> May 10, 2021

EM314 talks at an event organized by Legambiente and Ecoevents

Thursday 13 May at about 12.00, Emmanuele Macaluso will talk about the EM314 project during an event organized by Legambiente and Ecoevents entitled "Sport and sustainability a winning combination". An obligatory event for "The greenest athlete in Italy".

With Emmanuele Macaluso other protagonists of the sport, among them: Javier Zanetti, Federica Brignone and other eminent representatives (among others) of FIGC, LegaPro, Juventus FC, Bologna FC and Cagliari Calcio. From 10 am, the event will be live on the facebook pages Ecoevents, Legambiente Onlus, Festambiente Legambiente, La nuova ecologia, and on their respective websites.


> April 23, 2021

EM314 debuts. The run to the European Master Games in Tampere 2023 begins

Through a press release and a post on his official channels, Emmanuele Macaluso (aka as "EM314"), announced his sporting debut in June 2021 in Val d'Aosta. With the debut begins the sporting path that will lead EM314 to represent Italy at the European Masters Games of Tampere 2023 in Finland. You can read the press release here >>>


> February 20, 2021

Emmanuele "EM314" Macaluso is the greenest athlete in Italy

With the publication of the social and mission report, many newspapers have indicated Emmanuele Macaluso (aka EM314) as the "greenest athlete in Italy". This investiture stems from the fact that EM314 is the first athlete in the history of Italian sport to have published this CSR document. It's possible to read the articles mentioned in this news in the "press" section of this site.


> February 5, 2021

EM314 will race with Rodman Azimut Squadra Corse

Through a post on his official social channels (Instagram + Facebook + Twitter + Linkedin), Emmanuele Macaluso - aka EM314 - has made official his choice for the team that will see him debut in MTB in 2021. The athlete has in fact posted a picture while he's wearing the official uniform of the Rodman Azimut Squadra Corse.


> January 14, 2021

EM314 publishes the 2020 Social Report

On 14 January 2021 the 2020 Social Report of EM314 was published in the specific section of the official website.

The social report is a formal document and is an activity that falls under CSR (Corporate Social Responsibility).

Although it is not a marketing project linked to a professional team, but to a single athlete, we have decided to produce and publish it. This transparency action is carried out for the first time in the history of Italian sport and testifies to Emmanuele's great sensitivity for social and environmental issues. The report is drawn up under the supervision of the Scientific Ethics Committee of the Ethical Marketing Manifesto.


> September 10, 2020

EM314 joins to the Sport Manifesto

Emmanuele Macaluso "EM314" has also joined the Manifesto dello Sport, the document that is receiving thousands of adhesions from Italian sportsmen.

EM314 wanted to firmly subscribe to the Manifesto, which emphasizes not only the values of sport, but also the needs and social consequences of a movement that affects not only professionals, but all citizens. Needs made even more evident in this period due to the Covid-19 health emergency. The press release (only in Italian) is available here >>>


> September 10, 2020
The national sports press talks about EM314
The interview that Emmanuele Macaluso gave to the journalist Emiliano Savini to talk about EM314 has been published in the main national sports newspapers. The video of the interview was published in La Gazzetta dello Sport, Il Corriere dello Sport, Tuttosport and Yahoo Sport. It's possible to see the interview at the link
here >>>


> May 29, 2020
EM314 and Cosmos Media Italia confirm the media partnership
EM314 and the COSMOS MEDIA ITALIA press office have formalized the extension of the media partnership agreement. In the first 6 months of collaboration, which began last October with the birth of the EM314 project, the partnership led to the publication of 166 press articles in 52 newspapers. Full press review available
here >>> 


> May 14, 2020
Emmanuele Macaluso publishes a memorandum with the remodeling of the EM314 strategy
A month after the announcement of the postponement of the sporting debut, and consequently of the EM314 project, Emmanuele Macaluso has published a memorandum in which he explains the remodeling of the strategy of the sports marketing project that sees him as the protagonist.
The document can be downloaded for free and, in the intentions of its author, it wants to become a case history made available to athletes and sports managers to give some ideas in the management of the crisis scenario that accompanies the Covid-19 health emergency. The memorandum, entitled: "Project EM314 - Remodeling of the marketing strategy after the postponement of the sporting debut for the Covid-19 emergency" - in Italian - is a joint CSR action Emmanuele Macaluso / Factory Performance and can be downloaded
here >>>


> May 7, 2020
EM314 lands on Linkedin
A company page dedicated to EM314 has been activated on Linkedin. The page represents another channel through which the project comes into contact with professionals and fans. Follow the official Linkedin page of EM314 at here >>>


> May 4, 2020
Emmanuele "EM314" Macaluso returns to training outdoors
Following the provisions of the President of the Council of Ministers which initiates the so-called "phase 2" of the Covid-19 emergency, Emmanuele Macaluso returns to training outdoors. The DPCM (Prime Minister's Decree) issued by Giuseppe Conte provides for the possibility of individual physical activity. Starting from May 4, 2020, after 59 days, EM314 will finally be able to go outdoors to train.


> April 14, 2020
Emmanuele “EM314” Macaluso's return to the races postponed to 2021
The cancellation of a large part of the competitive calendar and the long period of limitations dictated by the provisions related to Covid-19, led Emmanuele Macaluso and his staff to reshape the return of "EM314" to competitive activity.
We took this decision with great serenity. Sport is often imbued with an epic that transforms athletes into gladiators. In this period, the choice of a low profile, respectful towards those who are facing real tragedies, seemed right to us - This is the official statement of Factory Performance, the association that manages the interests of EM314, which continues - Emmanuele is in health and is serene. He is, as far as possible, continuing his athletic training at his home and has evaluated together with the technical staff the advisability of postponing the return. Unfortunately, the cancellation of outdoor training activities came at a delicate moment in his preparation; then the uncertainty of the schedule of the races did the rest. Emmanuele, and all the people involved in the sporting project, huddle with respectful affection towards those who in this period are facing situations in front of which, the delay in returning to competitive activity, is of little consequence. "
Further information will be made public through official channels and the press when the legislative conditions useful for planning all sports, medical, technical and strategic activities of EM314 are in place.


> March 18, 2020
Emmanuele Macaluso “EM314” opens his official Facebook page

The official page of EM314 has been put online in the past few hours. In addition to the official page of Emmanuele Macaluso, which now has almost 3,000 fans, Factory Performance, the association that manages image interests and marketing and communication activities, has published a specific fanpage dedicated to the sports activity of the Turin athlete .
Become a fan of EM314 on Facebook here


> March 9, 2020
Emmanuele Macaluso "EM314" adapts to the DL of the Prime Minister in relation to Covid-19
A few hours after the autonomous decision to suspend outdoor training activities (as a precaution), the President of the Council of Ministers Giuseppe Conte signed a Law Decree with restrictions on activities for the Italian population. In the last few hours, with the increase in the number of infections due to Covid-19 and the pressure on the National Health System, although there is no specific ban on the activity of athletes who train individually, Emmanuele has decided to continue training at your home. Among the reasons for the choice, the will, in the event of a fall or investment, not to put further pressure on the NHS in such a complex moment for healthcare personnel. The preparation will focus on athletic preparation, muscle strengthening and we will try to maintain (despite the reduced range of motion) to continue improving the weight-power ratio of the athlete.


> March 8, 2020
Emmanuele Macaluso “EM314” suspends all outdoor activities
Emmanuele Macaluso, after a conversation with his staff, decided to suspend all his outdoor training activities. The decision was made following the increasingly alarming news related to Covid-19. In the last few hours, information has emerged - sometimes even conflicting - through the media, and in the absence of scientific evidence, it was decided to protect the athlete's health. EM314 will continue athletic training at his home.


> January 15, 2020
Emmanuele Macaluso “EM314” global Ambassador of MISSION DARK SKY
Emmanuele Macaluso has chosen the social activity that he will support during his sporting activity. MISSION DARK SKY is a global awareness campaign about light pollution and its effects on human health and the environment. An issue that will always have a greater environmental impact in the future. Support for a social campaign represents to all effects an action of CSR (Corporate Social Responsability) of the EM314 project, and demonstrates the attention and sensitivity of Emmanuele and all the staff towards environment and social causes.


> December 15, 2019
Emmanuele Macaluso continues his preparation
Even during the winter period Emmanuele Macaluso's training continues in preparation of his return to competitive activity. Despite the cold and bad weather that are hitting Piedmont, EM314 continues its approach to the professional world of MTB. We invite you to read the article that EM314 wrote on our blog, in which he tells us the reasons for his return to the sport that counts and how this phase of work is structured. The article is available
here >>>


> October 30, 2019
Emmanuele Macaluso presents his sports project EM314
The official logo of the EM314 sports project was presented during a press conference.
In recent weeks, Emmanuele Macaluso, who in addition to being a marketing expert and science communicator, is a former professional athlete, has announced his return to competitive activity in the world of cycling and mountain biking (MTB). This activity will be supported by an integrated marketing project that will oversee Macaluso's image rights and specific CSR. A marketing project called EM314. Find out more
here >>>


> October 3, 2019
Emmanuele Macaluso formalizes his return to competitive activity
The Turin champion Emmanuele Macaluso, announces his return to competitive activity in a post, this time in mountain biking. With a long post on his official facebook page and simultaneously on his instagram profile, Macaluso announced his return, accompanying the announcement with a photo taken in a well-known Turin bike and motorcycle dealer, in which he is portrayed with the bike he will accompany him in this new sporting adventure.

Macaluso's statement follows: “My return to sport represents an important moment for me and will be supported by a professional marketing project, which we will present in the coming weeks. I am evaluating some options regarding the sponsorships and partnerships that will accompany me in this new adventure. From an athletic point of view, I have a lot to do. 10 years of inactivity is a long time. I'm working on my power-to-weight ratio and will need a few months to prepare and achieve my athletic goals. Add to this the driving technique. In the meantime I will be followed by professionals and my staff will allow me to share this experience with people who want to follow it. I am excited at the idea of ​​competing again even if in a different discipline from the one that saw me win so much. I'll try to have fun, put on a show and do well. Meanwhile, now I focus on the athletic plan and we are working on the launch of the project. You will know more in the coming weeks ”.


> September 6, 2019
Rumor: Former professional athlete Emmanuele Macaluso could return to sports with a new project
Rumors relating to Emmanuele Macaluso's return to competitive activity continue to chase each other.
Former professional athlete in the javelin throw between the 90s and the first decade of 2000, winner of many national and international titles and meetings, Emmanuele Macaluso - who is currently one of the most influential Italian communicators - posted on his official Instagram account a post that has sparked the curiosity of fans and journalists. Below is the link of the post
The rumors of a possible return to sport by Macaluso have also affected sports and generalist newspapers. The complete press review is available in the appropriate section of this blog here


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