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EMMANUELE "EM314"
MACALUSO
THE GREENEST
AND MOST SUSTAINABLE ATHLETE IN ITALY
Emmanuele "EM314" Macaluso
has been indicated by many authoritative newspapers as
the greenest and most sustainable athlete in Italy
for his commitment to the planet and attention to social
issues.
A recognition that makes
EM314 unique in the
country's sports scene, as it comes after, for the first
time in the Italian sport history, a single athlete has
published the social and sustainability report.
A CSR (Corporate
Social Responsibility) document in which all the
activities carried out by the athlete inside and outside the
competition context have been highlighted and which we
outline below.
ENVIRONMENTAL
SUSTAINABILITY
Minimization of the athlete's and staff's environmental
footprint:
-
Digitization
and minimization of paper use:
The use of paper by the athlete
and all the staff involved in the project is reduced to the
formal needs indicated by third parties. The goal is to
reduce the use of paper to zero by increasing the use of
digital media.
-
Optimization
of transport, logistics and events - Reduction of Co2
emissions: Transports for official and
unofficial commitments take place wisely, minimizing the use
of means of transport with the highest polluting rate and
minimizing the number of routes through the optimization of
agendas and meetings. Most of the meetings take place (where
possible and / or requested) in "remote and digital" mode.
-
Optimization
of waste management:
EM314
undertakes not to release any waste or waste into the
environment during training and competition activities.
Water bottles and all reusable materials are brought back to
the base and reused, while the files of supplements and
technical accessories are disposed of only at the end of the
sports session according to the logic of differentiation of
urban waste.
Transparency
EM314
publishes his sustainability report. The report is a
formal document that illustrates the CSR actions
carried out by EM314
in the field of environmental and social sustainability.
Emmanuele "EM314" Macaluso
was the first athlete in the Italian sport history to
publish his own social and mission report.
The documents are available in
the appropriate section of this site
>>>
Awareness of respect for the environment
Through the press, social media
and "live" events, EM314
is committed to raising public awareness on environmental
issues. The discipline chosen by the athlete is by
definition "green". It therefore becomes essential to share
the values of the mountains, respect for the environment
and sport with the public.
Global Ambassador of the "Mission Dark Sky" Campaign
EM314
is Global Ambassador of "Mission Dark Sky", the
global awareness campaign on the consequences of light
pollution on human health and the environment.
Aware of the objective
impossibility of achieving a "zero environmental footprint",
the environmental footprint of EM314
and all the project staff is as small as possible.
EM314
and all the staff are available to evaluate any suggestions
and actions to further reduce it.
SOCIAL
SUSTAINABILITY
A universities case history
Following the publication of the
social report in 2021 he becomes an university case history
(LUMSA of Rome, University of San Marino
and University of Valle d'Aosta), is included in
academic books and participates as a speaker in the presentation of the case history at university and
business academy.
Already in 2020 Emmanuele
"EM314" Macaluso was the object of attention from the
University of Valle d'Aosta, after he made public the "Remodeling
of the marketing strategy due to the postponement of the
sporting debut for the Covid-19 health emergency. ". The
document, can be downloaded for free on the "Academia.edu"
portal, was published to provide strategic guidelines to
other sports managers to overcome the
social-economic-financial crisis scenario.
Testimonial of the "Giù le Mani dai Bambini" social campaign
Since 2008, Emmanuele Macaluso
has been the testimonial of the social campaign "Giù le
Mani dai Bambini", a pharmacovigilance Campaign against
the abuse of psychotropic drugs on minors.
Membership of other social campaigns
EM314
adheres to the “Manifesto dello Sport” social
campaign and to the road safety campaign “I respect the
cyclist”.
Commitment beyond sport
In addition to being a
professional athlete, Emmanuele Macaluso is a marketing
expert and speaker. Author of essays and hundreds
of articles, in 2011 he published the "Ethical Marketing
Manifesto", a document at the center of many social
responsibility activities by companies and universities in
Italy and abroad.
OTHER
INFORMATION
- Awarded with the Silver
Plaque of the Presidency of the Italian Republic by
President Giorgio Napolitano for social merits linked to
the awareness campaign “Giù le Mani dai Bambini” - (November
2008)
- Athlete awarded by the 9th
District of the City of Turin for sporting and social
merits (April 2007)
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